BFA THESIS COLLEGE OF ARTS & MEDIA

For my thesis at University of Colorado Denver College of Arts & Media, BRANDING ARISONTIME is my focus. I am advocating that through the process of modern branding fundamentals a small local company can advance it's position to become a recognized global entity. Since the use of hot Irons burning marks into barrels during the 19th century branding has developed significantly. Intentional branding sets the foundation of how a company is perceived by consumers, employees, and the business industry. Branding Arisontime is the process of how a Denver based company using modern branding techniques can project itself to an international market market while keeping a cohesive strategy and identity.